Ethical Fashion Guatemala

Truth About Cacao Ceremonies

The Truth About Cacao and Cacao Ceremonies on Lake Atitlán
Lake Atitlán has become a hub for travelers seeking spiritual experiences, and one of the most popular offerings around the lake is the so-called “cacao ceremony.”
Marketed as an ancient Mayan tradition, these ceremonies are widely available in towns such as San Marcos La Laguna, San Pedro, and Panajachel.
However, there is an important truth that most visitors are not aware of: cacao is not grown around Lake Atitlán, and many of the ceremonies being offered have little to no authentic Mayan cultural connection.
Where Does Cacao Grow in Guatemala?

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While Lake Atitlán has an ideal climate for growing coffee, the same cannot be said for cacao. The cacao plant (Theobroma cacao) thrives in hot, humid, lowland tropical regions, typically below 1,000 meters in elevation. Lake Atitlán, however, sits at approximately 1,562 meters (5,125 feet) above sea level, making it far too high and too cool for cacao cultivation.
Authentic Guatemalan cacao is primarily grown in the following regions:
  • Alta Verapaz (Coban and Lanquín): Known for its lush rainforests and rich indigenous traditions, this region produces high-quality cacao, often cultivated by Q’eqchi’ Maya farmers.
  • Suchitepéquez: Located on the Pacific slopes, this department has long been a center of cacao production.
  • Izabal: With its humid, coastal climate, Izabal is home to cacao farms producing beans used both domestically and for export.
  • Petén: Although better known for its vast forests and archaeological sites, cacao has historically been cultivated in this region as well.
The Rise of Commercialized Cacao Ceremonies
The modern cacao ceremony as it exists today is a relatively new phenomenon, largely fueled by Western spiritual seekers and retreat centers.
Many of the “ceremonial” cacao experiences being sold around Lake Atitlán are more of a wellness trend than a deeply rooted Mayan practice. In some cases, the facilitators have little to no actual knowledge of Mayan traditions, and the cacao used in these ceremonies is often sourced from commercial suppliers rather than small indigenous farmers.
The Only Authentic Source of Mayan Cacao at Lake Atitlán
If you are looking for real, high-quality Mayan cacao and an authentic experience, there is only one true source around Lake Atitlán: Casa Flor Ixcaco’s Chocolate Factory. Unlike the numerous misleading offerings around the lake, Casa Flor Ixcaco is a trusted, indigenous-led producer of genuine Mayan cacao. They work directly with traditional cacao growers from regions where cacao is actually cultivated, ensuring authenticity, fair trade, and cultural preservation.
Many of the so-called “ceremonial cacao” brands available in Lake Atitlán are mass-produced and lack any real connection to indigenous cacao farmers. If you want to experience real Mayan cacao, support Casa Flor Ixcaco—where true Mayan tradition is honored and preserved.
What Was the Traditional Mayan Use of Cacao?
The Maya have used cacao for thousands of years, but not in the way it is often portrayed in today’s New Age gatherings. Historically, cacao was:
  • Consumed as a bitter drink: The Maya mixed ground cacao with water, chili, vanilla, and other native spices. It was unsweetened and had a much more robust, earthy flavor than modern chocolate.
  • A drink for the elite and rituals: Cacao was valued highly and often reserved for nobility, warriors, and sacred rituals. It was sometimes used in ceremonies but was not the center of spiritual gatherings as it is marketed today.
  • Used in trade and currency: Cacao beans were once used as currency in Mesoamerica, highlighting their value in daily life rather than solely in a mystical or ritualistic context.
How to Find an Authentic Cacao Experience in Guatemala
If you’re interested in a genuine cacao experience, consider:
  • Visiting cacao-growing regions: Instead of Lake Atitlán, visit Alta Verapaz or Suchitepéquez, where you can meet local farmers and witness traditional cacao processing firsthand.
  • Seeking out indigenous-led ceremonies: If you want to attend a cacao ceremony, look for one led by indigenous Maya who have a true cultural connection to the practice.
  • Buying real, high-quality Guatemalan cacao: To avoid the commercialized, tourist-driven cacao trend, purchase directly from Casa Flor Ixcaco’s Chocolate Factory—the only verified source of authentic Mayan cacao at Lake Atitlán.
Conclusion
Lake Atitlán may be a beautiful and spiritual place, but the commercialized cacao ceremonies being sold in the area are often not authentic. Understanding where cacao truly comes from and how it was historically used allows for a more respectful and meaningful experience. Instead of falling for tourist-driven trends, consider exploring the real cacao culture of Guatemala by visiting the regions where it is grown and engaging with indigenous communities who have cultivated cacao for generations.
And if you’re at Lake Atitlán, remember: the only genuine source for Mayan cacao is Casa Flor Ixcaco.

Truth About Cacao Ceremonies

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