Guatemalan Textiles Are Unique.
People do not buy goods and services.
They buy relations, stories, and magic.”
Seth Godin
Ethical Fashion Guatemala Textile Co-Operatives follow the Ancient Maya tradition of weaving in which the women had two natural types of cotton to work with, one white and the other light brown, called coruscate, both of which were commonly dyed.
The preparation of cotton for spinning was very burdensome, as it had to be washed and picked clean of seeds. To spin and dye a single ball of yarn can take 14 hours
The Artisans behind Ethical Fashion Guatemala aren’t just stopping at setting up an e-commerce website for Guatemalan Artisans, — they’re also going after thousands of American sellers who are either hawking fakes or just blatantly ripping off the Guatemalan artisans they buy from.
