Please Stop Using “Who Made My Clothes” ?
Please Stop Using “Who Made My Clothes”, “Who Made This”, “Who Made My Clothes” if you are committed to supporting Ethical Fashion? Fast Fashion and Eco Fashion exploded onto the Internet supported by a group of Fashion Designers claiming to represent an approach to the design, sourcing, and manufacture of clothing while minimizing the impact on the environment after a deadly fire in Dhaka.
In 2012 the Fashion Industry began a movement based on an event in Bangladesh, a Fire which drew world attention and highlights the Dangers Facing Garment Workers world wide. The 2012 Dhaka fire broke out on 24 November 2012, in the Tazreen Fashion factory in the Ashulia district on the outskirts of Dhaka, Bangladesh. At least 117 people were confirmed dead in the fire, and over 200 were injured, making it the deadliest factory fire in the nation’s history.
And then Who Made My Clothes a death toll of 1,129
The 2013 Savar building collapse or Rana Plaza collapse was a structural failure that occurred on 24 April 2013 in the Savar Upazila of Dhaka District, Bangladesh, where an eight-story commercial building named Rana Plaza collapsed. The search for the dead ended on 13 May 2013 with a death toll of 1,129. Approximately 2,500 injured people were rescued from the building alive. It is considered the deadliest garment-factory accident in history, as well as the deadliest accidental structural failure in modern human history.
“Who Made My Clothes”, “Who Made This”, “Who Made My Clothes”
The result of Ethical Fashion and the Branding related to the Term Ethical Fashion one will find on the Internet thousands of Pictures and Articles using the term or marketing hook “Who Made My Clothes”, “Who Made This”, “Who Made My Clothes”.
Please Stop Using these terms or phrases for Marketing your Company or products on-line using “Who Made My Clothes”, “Who Made This”, “Who Made My Clothes” unless you are a true Ethical Fashion Supporter.
We are finding the use of these terms without respect to many of the producers of the products being sold as Ethical Fashion based. On these websites claiming or using the terms terms Ethical Fashion you will find Pictures of poor people holding a sign “Who Made This” or other versions.
Considering this term “Who Made My Clothes” is to show Transparency many websites simply use this term to attract customers without any relationship to the Idea of Ethical Fashion other then misuses.
If you would like to learn more about Ethical Fashion you can find a clear definition of how the idea was to work. https://www.ethicalfashionforum.com/the-issues/ethical-fashion
In UK it is actually
Who Made My Clothes
not cloth
And it was used to highlight the dis-ease of the fast fashion industry of which the UK high street is highly complicit (we are a nation of fast fashion addicts)
Please contact them with your concerns, hopefully they can help you in outing those “green washing” companies too!💚