Your Fresh Roasted Premium Coffee Tastes Like Crap

Your Fresh Roasted Premium Coffee Tastes Like Crap?

Central America is known for producing Fresh Roasted Premium Coffee. Living in Guatemala we have the advantage of going to a Coffee Farm and purchasing High Mountain, Single Origin, Shade Grown, Arabica Coffee from exceptional Varieties. Roasted by hand in small lots. Our Coffee has notes of Honey and Chocolate in every cup we start our day.

Guatemalan coffee is generally known for being strong, moderate in acidity, full-bodied, and filled with delicious flavor. The secret behind this great flavor isn’t necessarily about the plants themselves, but more so the environment where they’re grown.

Coffee plant varietals grown in Guatemala are predominantly Typica and Bourbon, but also grown are Catuai, Caturra, and Pache. All of these produce slightly different flavors of coffee beans, and the coffee cherries can be dried and sold as cascara, boosting sales for farmers.

Then why does your Fresh Roasted Premium Coffee Tastes Like Crap? Ethical Fashion Guatemala Coffee clients often comment on the extreme difference in the taste of our Guatemala Coffee over coffee they became accustomed to from Roasters and Grocery chains in the US. One reason is coffee beans are mixed by roasters and freshly roasted coffee only holds the taste and flavor for one month.

Your Fresh Roasted Premium Coffee Tastes Like Crap

Annually Coffee Buyers come to Guatemala in September and purchase coffee from Farms throughout Guatemala under what is called a contract. Growers must supply a number of green beans, shipped in Containers destined for US Roasters.

Your Fresh Roasted Premium Coffee Tastes Like Crap

In order to meet the contract growers are often forced to mix varieties and origins to meet the contract. This is not a form of deception, considering last year’s contract prices from the Major Brands offered growers less than a dollar per pound for Premium Green Guatemala Coffee Beans.

This mixture of varieties and in some cases Robusto Coffee beans are added, Robusto is primarily used for Instant Coffee and for the extraction of Caffeine. The Mixtures of varieties causes the loss of the flavors of the individual beans.

Twenty and Forty Foot Containers of Mixed Coffee Beans arrive at US ports destined for Major Brands, Brokers, Wholesalers, Commercial and Small Independent Roasters. Commercial Coffee Roasters know how to take this mixture of beans through the roasting process to create a flavor profile, their customers demand.

Creating artificial taste. Nothing even close to the taste of our freshly roasted coffee we offer directly from Guatemala Farms and Roasters.

Ethical Fashion Guatemala offers farm-direct, Green, and Roasted Beans in sizes from 2-kilo samples, 12-ounce bags, and in bulk up to 1000 kilos in a single shipment. We roast on Fridays and ship every Monday worldwide, providing FDA Prior Notice, direct to the consumer by Thursday. Our prices are competitive compared to prices you will pay at a Coffee Shop or Grocery store in the US.

Buying direct from Farms and Roasters provides income directly from the consumer.