Part 1 Guatemala Coffee | A Cup Of Change for Growers and Roasters.

In the fashion industry, one will often see the term ” Who Made My Clothes” the idea is a type of branding that makes the consumer assume they are buying directly from the Artisan or group that produced the Clothes a consumer plans to purchase.

Part 1 Guatemala Coffee | A Cup Of Change

Sadly in the coffee industry, no term exists for coffee such as “Who Grew My Coffee” or “Who Roasted my Coffee”.

This Branding idea came about for “A Cup Of Change” to tell the true story of how Guatemala Coffee Growers and Roasters lack the ability to sell directly to consumers. and why prior they have been paid little to nothing for the premium, shade-grown small growers and roasters should be able to offer consumers.

Part 1 Guatemala Coffee | A Cup Of Change Introduction

Today all coffee sales are through brokers, NGO’s and Fair Trade. Specialty Coffee Shops actively use marketing materials such as Farm to Cup Field to Consumer. Websites feature the country of Origin and yes many photos of Juan in his fields.  

The standard form of marketing messages, Brokers offer Coffee Tours to select producers. Brokers sell coffee in 159 lb. sacks or 70 kilos. Most have minimums you have to buy.

However, few of the companies selling Premium Guatemala Coffee Beans either Green Beans or Roasted ever disclose the prices paid to the Farm or the Roaster. The point of this blog post.

On average across the United States, a 12-ounce bag of Premium Guatemala Roasted Coffee sells for $14.95 per bag, with the Grower and Roaster in Guatemala paid on average only, $2.50.

We decided to change that imbalance on who is making the profits Part 1 Guatemala Coffee | A Cup Of Change

If not Guatemala Coffee producers will continue to be in the decline and mixed coffee will be sold to consumers without them even knowing the difference.

Email: ethicalfashionguatemala@gmail.com

502 4467 9981